SABRE Award caps a successful awards season following wins at the AVA and Hermes Creative Awards
Engel & Völkers Americas and Mission Control Marketing were recognized by the Holmes Report 2019 North American SABRE Awards as the winner in the category of Best Marketing and Communications Campaign for Real Estate and Construction for their campaign, Reimagining a Brand for the Americas. The SABRE Awards is one of the most prestigious awards programs for marketing and communications globally, recognizing “superior achievement in branding reputation and engagement.” Winners were evaluated and selected by a jury of industry leaders from more than 2000 entries.
“The Engel & Völkers global brand has always stood for excellence and a culture of leadership,” added Anthony Hitt, president and CEO of Engel & Völkers Americas. “As a company with North American operations for fewer than 10 years, it is gratifying to be recognized as an industry best for our marketing initiatives. This is a testament to the members of our marketing team, strategic partners and the Engel & Völkers Americas network.”
Engel & Völkers Americas and Mission Control Marketing have been recognized by several industry associations for their joint work on the 2018 marketing campaign, including:
- 2019 SABRE Award Winner for Best Marketing and Communications Campaign in the Real Estate and Construction Category
- 2019 Recipient of Gold Hermes Creative Award for Best Marketing/Communications Campaign
- 2018 Recipient of Gold AVA Award for Best Microsite
“We are honored to be recognized by these prestigious organizations for our marketing work throughout the last year,” said Katelyn Castellano, vice president of communications, Engel & Völkers Americas. “The success of these campaigns were predicated on a true team effort that included our marketing and expansion groups at Engel & Völkers Americas, the team at Mission Control Marketing and the many license partners and advisors in our network who were vital to the campaign.”
The campaign served to reach two main business goals: to grow brand awareness among consumers and promote Engel & Völkers Americas in the real estate industry with the purpose of driving expansion of the network within current markets and across North America. To reach these goals, Engel & Völkers Americas and Mission Control Marketing executed a strategic campaign that incorporated creative design, public relations and lead generation activities.
Highlights of the campaign include:
- More than 150 media placements secured in lifestyle, business and real estate trade publications, including Mansion Global’s Top Residential Real Estate Listing in the World in 2018.
- Launch of an industry-focused microsite, evfranchise.com, to serve as the hub for the company’s lead generation campaign.
- Creation of two research reports: State of Recruiting Agents and Meet HENRY: Influencing the Next Generation of Wealth.
“It is both humbling and exciting for our campaign to be recognized as the best in the real estate industry,” said Elliot Schimel, CEO of Mission Control Marketing. “As a young marketing agency, it was an honor to be shortlisted for this award against other firms with such distinguished legacies. We also cannot possibly show enough gratitude to Engel & Völkers Americas for trusting us as a partner in developing and executing strategies for their marketing and public relations campaigns that drive business growth.”