The new multinational entity for Engel & Völkers Americas focuses on neighborhood data and insights to support advisor and consumer experience
Engel & Völkers today announced a new website for the Americas with the launch of evrealestate.com. The website brings together the company’s U.S., Canada, Mexico and Caribbean network onto the integrated platform consisting of new brokerage and advisor level sites, all intuitively designed for today’s consumer journey when buying or selling a home.
“Engel & Völkers is known for providing the most exceptional customer experiences, consistent in caliber, yet tailored to an individual’s needs,” said Anthony Hitt, president and CEO, Engel & Völkers Americas. “With the launch of evrealestate.com, we are bringing that renowned status from the offline world, online. Our new website will give clients more information during their natural search process, elevating the level of communication, insights and service offered by our advisors.”
Key features and capabilities of the new site include:
Data-driven, Hyper-local Neighborhood Focus
When searching for a new home, nearly 5 in 6 Americans say that the neighborhood would be equally if not more important than the house. Local neighborhood expertise is also an extremely important criteria for home buyers and sellers in selecting a real estate agent.
The newly developed Engel & Völkers Americas site has been purpose-built to showcase every market and neighborhood in the Americas served by the brand accessible through one, integrated platform. Neighborhood pages will include market trends and comparable data; custom neighborhood data; local insights and community events; and, the ability for consumers to engage and comment.
“The Engel & Völkers network prides itself on being hyper-local experts with a focus on market specialization within all that we represent globally,” said Jill DeSilva, senior vice president of marketing, Engel & Völkers Americas. “The new website is a reflection of our collective expertise and insight on the thousands of markets served in the Americas, and we also know neighborhood content is an extremely powerful tool in resonating with consumers.”
Consumer Search and Insights
The evrealestate.com experience allows for multiple search displays to meet consumer preferences as well as enhanced search options and refinement according to key elements in addition to price point and property specs, including school information, commute times and walkability scores. To optimize the overall consumer journey, users will also be able to save search preferences, set automatic property watch and alerts for real-time market updates, and subscribe to market reports in areas of interest.
Shop, Team and Agent Pages
The new web platform will feature enhanced pages for shops, teams and individual agents. Serving as a centralized resource for each real estate shop’s business, Engel & Völkers brokers and advisors will have access to a number of advanced features:
- Advanced CRM capabilities
- A business dashboard that has been intuitively designed to drive strategy
- Content Management System
- Lead generation, parsing, routing and management
- Integrated IDX compatibility
- Listing syndication automatically streamlined through the EDGE platform
“The evrealestate.com platform gives our network the advanced tools they need to do what they do best, and that is delivering a luxury and bespoke client experience, each and every time,” stated Hitt. “Its design showcases our advisors’ local neighborhood expertise and helps them stand out in their markets. It also establishes a strong infrastructure that will allow us to provide the right technology offerings to our network on a continual basis.”
Engel & Völkers operates a global network of over 11,000 real estate advisors in more than 30 countries. For more information, visit evrealestate.com.